Betz University
Comprehensive training covering operations, sales, and service delivery.
Build a Legacy WithOntario's Premier Pool Company
Partner with Ontario's premier pool company. Leverage 80 years of proven service excellence to scale your business. Betz Pools provides the system and branding for elite pool professionals.
Now accepting entrepreneurs for our waiting list. Franchises offered in Fall.
The Opportunity
Take Control
of Your Future
Built on 80+ years of brand trust, retail demand, and recurring service revenue.
80+ Years LegacyOntario Service ZonesRetail + Service Model
Launch a protected Designated Serve Area with a model designed for recurring service revenue, retail margin, and long-term customer retention.
01
Retail Supply
Branded storefront with full product lines, chemicals, parts, accessories, and seasonal essentials.
02
Weekly Service
Recurring revenue from route-based pool maintenance operating from your retail hub.
03
Both Combined
Maximum Service Capacity Area coverage with full operational support, retail credibility plus service density.
The System
We've Already Built
the System
01Pre-engineered Weekly Service Plans
02Standardized Open-Close Procedures
03Retail Store Hub Designs
04Full ERP/CRM Systems
05Verified Supplier Network
06Training Academy & Support
You don't figure it out — you step into it.
What You Get
Built for Your Success
Branded Chemicals
Private-label product lines with full supply chain support.
Fleet & Logistics
Vehicle wraps, routing software, and logistics planning.
Retail Store Design
Turnkey layouts with flexible formats for any Service Capacity Area.
Business Systems
ERP, CRM, and management tools configured and ready.
Ongoing Support
Continuous operational support from HQ throughout your journey.
Betz Pools Limited
Est. 1945
Our story, your foundation.
For over eight decades, Betz Pools has built thousands of iconic luxury pools across Ontario and beyond. We've built a reputation for legendary service, quality craftsmanship, and a platform that helps elite partners scale their service businesses.
Luxury pools
Family pools
Indoor pools
Commercial pools
Join our White Glove service waiting list
White glove franchise
Operating Model
A Storefront That Powers Recurring Revenue
01
Retail Credibility
A permanent storefront gives the Betz name local weight. Customers see a real operator with product knowledge, water-care guidance, and year-round visibility.
02
Weekly Service Engine
The store functions as a command center for route planning, field coordination, water testing, and recurring customer relationships.
03
Supply + Accessory Sales
Chemicals, parts, equipment, and seasonal purchases create additional transaction volume while reinforcing the Betz relationship.
Brand Refresh
A Fully Built
Retail Experience
- Retail-ready store formats
- Accessories + chemicals
- Contractors + DIY
- Scalable formats for any Service Capacity Area
Serving luxury clients and everyday pool owners
Availability
Service Zones
Now Forming
Select your preferred Ontario Designated Serve Area. Early applicants receive priority Service Capacity Area selection.
MuskokaCollingwoodOakvilleNiagara-on-the-LakeKitchenerBarrieTorontoWindsorKingstonHamiltonLondonOttawaSudburyNorth BayThunder Bay
Ideal Partners
Who This Is For
You Are
01
Established contractor (landscaping, remodeling, home building)
02
Visionary entrepreneur with business acumen
03
Company seeking to diversify or vertically integrate
04
Leader ambitious enough to scale to multi-million revenue
05
Individual committed to exceptional client experiences
You Want
01
A proven system — not a startup gamble
02
Protected Designated Serve Area with recurring revenue
03
Operational support from day one
04
Premium brand recognition across your Service Capacity Area
05
Work-life balance with scalable operations
We proudly offer exclusive franchise fee discounts to Canadian Armed Forces veterans and families with an active CF1 card.
Apply Now
Join Our Franchise Waiting List
Take the next step towards scaling your business with Ontario's premier pool company.